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Marketing Coordinator in Boston, MA at Veritude

Date Posted: 9/11/2018

Job Snapshot

Job Description

Veritude is hiring a Marketing Associate for Fidelity Investments in Boston, MA.

The marketing associate will join the fast-paced onsite marketing team and assist the Directors and Sr. Marketing Manager with end-to-end experience planning & development for content and creative on the Fidelity.com website.

The Expertise We’re Looking For

  • Education: Graduate from a 4 year College or University program required
  • Experience: 0-3 years of prior experience, strong interest in marketing, communications and websites

The Purpose of Your Role

The Personal Investments (PI) Fidelity.com Marketing team develops targeted messaging campaigns across high traffic pages on the Fidelity.com website including the Home Page and account summary pages.  The associate will join the fast-paced onsite marketing team and assist with end-to-end experience planning & development.  He/she will work with the Creative team to develop the digital experiences, data and analytics team to review data to drive decision making and a/b testing, and finally the  legal team on the creative  reviews.  He/she will also conduct an analysis on best in class targeted marketing across top digital brands.

The Skills You Bring

  • Highly organized, detail-oriented and collaborative
  • Strong multi-tasking skills
  • Capable of working individually and on a team
  • Strong written and oral communications skills 
  • Very strong PowerPoint, MS word and Excel skills
  • Ability to take direction and absorb information quickly
  • Proactive ‘can do’ attitude

The Value You Deliver and Primary Responsibilities

  • Works with Creative  to develop end-to-end digital experiences
  • Develops powerpoint documents for meetings with key business partners (includes initial creative concepts as well as final live creative)
  • Assists with legal process and documentation of creative
  • Works with publishing team to publish and QA creative on the website
  • Partners with the broader onsite team, creative and data & analytics team to conduct banner a/b tests that align to channel level learning agenda
  • Audits the Fidelity.com homepages and account summary pages (ensuring all links are working and content is displaying as planned)
  • Organizes server and keeps documents current and up-to-date
  • Conducts analysis on industry best in class targeted marketing across top digital brands

How Your Work Impacts the Organization

The Personal Investments (PI) Fidelity.com Marketing team develops targeted messaging campaigns across high traffic pages on the Fidelity.com website including the Home Page and account summary pages.